#RICH SNIPPETS TOOL UPDATE#
The site flatlined in Discover as the update rolled out. Don’t focus on just a few urls… improve the site overall.įor example, here is a significant drop in Discover after a broad core update. That’s why it’s incredibly important for site owners to focus on improving quality overall for a site. Sites can see big swings in Discover visibility with broad core updates and other major algorithm updates (like the recent Product Reviews Update).
Here’s the video from John (starting on 40:00):īy the way, this applies to Google Discover as well. Again, this isn’t a new statement, but it’s incredibly important to understand. Google has to have a better understanding of the site overall for those signals. He explained that there are some signals that Google can’t reliably collect on a per-page basis. Google is evaluating site quality over time and has site-level quality algorithms that can have a big impact on rankings (and whether sites can receive rich snippets in the SERPs.) Actually, John Mueller just reiterated this in a recent Search Central Hangout video. Google has explained this many times and I have shared a number of examples of this happening in my posts about broad core updates. And on the flip side, if Google’s quality algorithms aren’t sure about the quality of the site, then you can lose them. If Google’s quality algorithms deem a site high quality enough, you can gain rich snippets (or regain them if you lost them previously). Sites can lose/gain rich snippets during these updates because there’s a site-level quality threshold involved. I also cover more about this in my post about the July 2021 broad core update. This site has worked hard to improve over time (using the “ kitchen sink” approach to remediation I have covered in previous posts about broad core updates). Here is the screenshot I shared where a client gained how-to snippets during the June broad core update after losing them during a previous broad core update. It’s important for site owners to understand that this can absolutely happen, and we’ve seen this over the years during Google’s broad core updates (and other major algorithm updates). I also shared a great example of that happening with the June core update and I’ll cover more about that shortly. For example a site either losing or gaining review, FAQ, how-to snippets, etc.
With the June 2021 broad core update, a number of sites reported the loss or gain of rich snippets. In this post, I’ll cover how this can happen, why Google’s evaluation of site quality matters, and I’ll provide examples of rich snippets volatility across sites (including review, how-to, and FAQ snippets). If you’ve seen a drop (or gain) of rich snippets during a broad core update, then overall site quality could be the reason.
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